LIC’s “ANANDA” – ATMA NIRBHAR AGENTS NEW BUSINESS DIGITAL APPLICATION NOW ‘ONE STEP AHEAD’….

Life Insurance Corporation of India launched its first Digital Application, “ANANDA”, an acronym for Atma Nirbhar Agents New Business Digital Application, on  19^thof November 2020.The Digital application is a tool for the on boarding process to get the Life Insurance policy through a Paperless module with the help of the Agent / Intermediary.ANANDA is a first of its kind in the Indian Life Insurance industry with LIC of India pioneering the process through its in-house IT enabled systems. The launch had generated tremendous enthusiasm among the Marketing Officials and Intermediaries of LIC of India.

Dated at Mumbai on the 06^th January, 2021

For further information, please contact –

Executive Director (Corporate Communications)

LIC of India, Central Office, Mumbai. Email id ed_cc@licindia.com

Visit us at https://www.licindia.in

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